Cowboy Action

Choice Ammunition was founded on a simple idea, to provide the most accurate, reliable, precision 100% hand loaded round of ammunition available on the commercial market while striving for 100% complete customer satisfaction in us, our products and our superior customer service. We know what the competitive Cowboy Action Shooter wants as well as the casual shooter of the “Guns That Won the West.”  The development of our Cowboy Action line, COWBOY CHOICE AMMUNITION, was premised on several important factors acquired over many years of active cowboy action shooting and competition. It’s not as simple as re-branding ammunition as “COWBOY.”

We at Choice Ammunition feel there is always room to innovate, improve and expand our line of Cowboy Action Ammunition to meet the diverse needs of today’s Cowboy Action Shooter with modern technologies such as our coated bullet line, which virtually eliminates barrel leading.  Choice Ammunition relentlessly strives to produce the Best commercially available Cowboy Ammunition on the market.  “Fill your Hand” with  COWBOY CHOICE AMMUNITION.

Our Mission:

  • Meet all Velocity and Power Factor requirements of SASS and Western 3 Gun.
  • Create loads which have a lighter feel, less recoil/muzzle flip and milder report reminiscent of Black Powder using modern smokeless powder technology. A prime consideration for competitors and those requiring a comfortable shooting experience, whether young or old.
  • Create loads that can safely and reliably be used in first generation original firearms as well as newer production models with lighter springs and action work.
  • Use premium hard-cast lead bullets which ensure accuracy and a projectile that remains largely intact after impact on standard steel targets rather than dangerously fragmenting.
  • Use only Top Quality 100% new brass for our cartridge cases.
  • Offer the same top quality brass and bullet reloading components we use in our ammunition to those who “roll their own.”
  • Lastly, but most importantly, provide 100% hand loaded ammunition of the highest quality, consistency, and accuracy available to Cowboy Action Shooters.

Thank you for viewing the Choice Ammunition Website!Home of Premium, 100% Hand-Loaded Ammunition | Made in Montana, Made with Montana Pride!

In these challenging times in our industry, things change quickly. One day, we are well stocked up on an item, and the next day, we could be out. We are doing everything possible to hand-load our ammunition and get products shipped in a timely manner, but we cannot simply turn machines up like the “factories” do! Yet, we are resourceful in our ways- and usually have ammunition when others do not.

We also strive to provide tremendous customer service. We try to answer all office calls- and actually prefer calls over emails or social media. After your order, our in-stock items typically ship within 24 hours!

From time to time- we do offer industry updates, special promotions, or announcements of new products. If you care to register with us below, we will be sure to include you in these email updates. (We do not share our list with others- or inundate you with emails all the time).

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Thank you for considering Choice Ammunition if you are a new customer- and thank you for another order if you are returning with us again! We truly appreciate all of you, and value each and every order that is made with us.

Jon Wemple

“Jon, Your attitude and true customer care and service is remarkable. Rare in today’s business world. Thank you again for a great experience with your company. Kudos to Marilyn also.”
Charlie G.