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Cowboy Action

Choice Ammunition was founded on a simple idea, to provide the most accurate, reliable, precision 100% hand loaded round of ammunition available on the commercial market while striving for 100% complete customer satisfaction in us, our products and our superior customer service. We know what the competitive Cowboy Action Shooter wants as well as the casual shooter of the “Guns That Won the West.”  The development of our Cowboy Action line, COWBOY CHOICE AMMUNITION, was premised on several important factors acquired over many years of active cowboy action shooting and competition. It’s not as simple as re-branding ammunition as “COWBOY.”

We at Choice Ammunition feel there is always room to innovate, improve and expand our line of Cowboy Action Ammunition to meet the diverse needs of today’s Cowboy Action Shooter with modern technologies such as our coated bullet line, which virtually eliminates barrel leading.  Choice Ammunition relentlessly strives to produce the Best commercially available Cowboy Ammunition on the market.  “Fill your Hand” with  COWBOY CHOICE AMMUNITION.

Our Mission:

  • Meet all Velocity and Power Factor requirements of SASS and Western 3 Gun.
  • Create loads which have a lighter feel, less recoil/muzzle flip and milder report reminiscent of Black Powder using modern smokeless powder technology. A prime consideration for competitors and those requiring a comfortable shooting experience, whether young or old.
  • Create loads that can safely and reliably be used in first generation original firearms as well as newer production models with lighter springs and action work.
  • Use premium hard-cast lead bullets which ensure accuracy and a projectile that remains largely intact after impact on standard steel targets rather than dangerously fragmenting.
  • Use only Top Quality 100% new brass for our cartridge cases.
  • Offer the same top quality brass and bullet reloading components we use in our ammunition to those who “roll their own.”
  • Lastly, but most importantly, provide 100% hand loaded ammunition of the highest quality, consistency, and accuracy available to Cowboy Action Shooters.

Thank you for visiting Choice Ammunition!Home of Premium Ammunition- 100% Hand-Loaded in Western Montana.

As you may know, the ammunition and firearms industry is experiencing unprecedented times beginning with COVID 19 coming from China in early 2020. Some talked of defunding police departments about the same time, even as riots and lawlessness raged on in our cities with unrest. We then saw a very contentious presidential campaign and ultimately- an inauguration of what could be a very unfriendly 2nd Amendment administration controlling both houses of Congress. For these reasons and more, we see demand at all time highs in the industry, in addition to mass shortages of components. I personally do not see things changing any time soon either...

With this, we are doing everything possible to hand-load and get products shipped in a timely manner, but we cannot simply turn machines up like others! Any back-orders on this website that we allow, we feel will ship in a reasonable period of time and we are averaging about 2-3 weeks presently. However, we are reliant on our suppliers to deliver components to us also, and that can unexpectedly be delayed on occasion. When this happens, it is possible to see 30-60 days, and sometimes more- to get ammunition sent out to you. Please know, all backorders will be filled at the price you purchased the ammunition for. If you find something elsewhere- we are happy to cancel any order.

We try to answer all office calls and prefer calls over emails or social media. We ask you to please refrain from calling or changing your order unless it is absolutely necessary- keeping in mind the time-frames I mentioned above. Every call we answer removes the focus on sourcing components and loading/shipping your ammunition!  We promise to get your order out as soon as we possibly can- yet, ask that you please understand this crazy market we are all in- if indeed you are delayed!

We do not believe in price gouging or increasing margins in a market such as this- and we will do everything possible to remain competitive with “factory” ammo, while providing our premium hand-loaded ammunition to the market. It does appear that prices may increase this year however, as there is much volatility in pricing for our brass, bullets, powder and primers.

Thank you for considering Choice Ammunition if you are a new customer- and thank you for another order if you are returning. We truly appreciate all of you and have built our business from going the extra mile with our products and for our customers!

Jon Wemple